Course Creation Ideas – Quick Start
by Michael Brook
Whether your course should be big or small; also whether your course should be advanced or for beginners. We will also look at how to consider your course choices in line with your goals.
So what’s the best course for your first ever course?
If you’re a brand new course creator and you’re trying to think of the very first course to teach, my suggestion is… pick something that you love and enjoy teaching, you enjoying thinking about and talking about.
So what are you passionate about? This will be easy if you are already a trainer, a coach, a consultant or a therapist or an entrepreneur. Many of you thinking about course creation will be looking at transforming your business and what you already do.
But if you are not already in a business but do want to make courses and teach online for a living or to create a passive income that’s great too… many people do just that.
So what are your hobbies? What do you do at the weekend? What type of books do you read?
If you listen to podcasts what do you like listening to? What do you like talking about with your family your friends? Just pick something you love.
When you think you have chosen a topic you know about or are passionate about, you need to get your ideas out of your head. You could do a brainstorm, do a mind map, or just write out a bunch of ideas about your chosen topic.
Remember picking a course you enjoy is going to be important for your first course for a number of reasons:
Top of my list is to have fun doing it and you should have fun creating your first course. It’s not for the faint hearted so you do need to enjoy the process and if you can have some fun along the way.
Also if you’re not having fun or not enjoying it, your students are going to get that. It will come over. Remember you cannot NOT communicate, and you don’t want to leak any discomfort or even boredom in the subject. So try not to worry about the money with your first course just care about creating a great course.
The process is important too and as you grow you’re going to learn how to create videos, how to edit videos, and even improve your presentation skills as you go.
Wherever you are going to publish your program, you’re going to work out how to do it, by making some mistakes along the way with your first course. So don’t worry if it isn’t amazing the first time, as you go on to create more and more courses, you will just get better…
Here are some more things to think about when you are working out how to create your first courses.
Should it be a big course course, or should it be a short course? Think about the duration in terms of hours of video. Also think about number of modules and number of lessons in each module. Short courses are good because they can be consumed quickly and therefore give some level of instant gratification… which some people seem to go for. Long courses are good because they give a buyer a sense of value for money.
Should it be for beginners or an advanced course for an audience with more experience in your subject?
Beginner courses are good because they have the biggest market place, there’s a bigger audience interested in that topic. More advanced courses apply to a smaller audience.
My course Online Product Creation Mastery is really geared for beginners because it takes the audience from a place where they might know nothing at all, to a situation where they will have literally all the knowhow they need to make their first course. Yet it has some advanced techniques – so someone who is not quite a novice could get a great deal from going through the course.
Online Product Creation Mastery takes the audience through the 4 step blueprint, from concept, through how to structure, sequence and systematize their course. How to actually create the course in practice terms, teach people how to shoot and record their course videos, light and record sound, film themselves, and then all the way through to how to publish and take their course to market. So it could certainly be described as a course ideal for beginners, although it is so comprehensive and granular it is considered excellent value for money.
So the 2 aspects don’t need to be mutually exclusive.
There are so many people out there who are perhaps coaches, trainers consultants, therapists or business entrepreneurs who just want to be able to make their own courses… They don’t want to be able to make courses for other people like I do and do that for a profession, so for me to have made a really advanced course would have excluded many people who I want to help just get their course to market. I wouldn’t have helped the people I wanted to help and also there wouldn’t have been as big of an audience for my product.
There is always a bigger market for beginner classes, so I’d suggest starting with a beginner class because for that reason but also because you could start to get people in your audience, into your student base, and then you can create more advanced courses and promote those courses to these people.
That’s how I’ve found a lot of success – start with a beginner course and then branch off to more advanced or more niche courses. In terms of big vs small courses the bigger courses not only in length but also in breadth of what you teach in the course tend to sell more because people see that they have more value.
You can make a long course that’s boring with lots of rambling and things that don’t really matter and it looks long and that doesn’t necessarily mean it’s a better course, but people do perceive longer courses to be more of a value, it’s just what people see when they go to a marketplace like Udemy – they see two courses that are identical with the same rating with the same audience with the same title or description. They see that one course is longer than the other so they’re most likely going to enroll in what they perceive to be the longer or bigger course.
You might want to think of bigger not just in terms of longer hours or more video lesson… think about bigger in terms of more scope perhaps. This will very much depend on your course topic though. Different topics take different lengths of time to teach.
Make sure your lessons are engaging but you could add extra content – more advanced content, more projects, practical assignments, exercises or case studies that can add a little bit of meat to your course to make it longer.
So have fun creating your courses whether its your first or if you are experienced.
If you have enjoyed this video and found it useful… please of course give it a like and a big thumbs up… share it with others, and come back here to find more high value free content to help you with you course or product creation dreams…
And if you are the kind of person who wants to take your course creation to the next level and ensure that you can achieves the returns and transformation you are looking for in your business and in your life style… you will want to take a look at My Expertise Online Academy where you will find literally all the help, knowledge and support you will need to create your courses and products and more importantly take them to market. In the academy we not only focus on the course creation aspect – we also take very seriously mind set, strategy, game plans and tools you will need to to succeed.