Why do businesses need your online products right now?

by Michael Brook

What is the opportunity and potential for your own online product in 2018?

Recently a report created by LinkedIn, the new owners of Lynda.com, highlighted a number of reasons why businesses are desperate for your online content as a way to deliver your expertise in a convenient and accessible way.

news linkedin report image

 

2018 Workplace Learning Report surveyed 4000 professionals globally who were on LinkedIn, with the aim of providing a holistic view of workplace learning.

One of the conclusions of the report revealed the following:

“Talent developers are depending more on online learning solutions to meet the needs of an increasingly diverse, multi-generational workforce—and there’s no turning back. Our survey shows that talent developers depend more on online learning solutions than ever before.”

The report found that 68% of employees preferred to learn at work, 58% of employees prefer to be able to learn at their own pace, and 49% of employees would prefer to learn at the point of need.

This is all incredibly strong evidence businesses today are crying out for online products that their employees can consume in order to grow and develop in the workplace with learning that is accessible.

There is so much evidence in this report that shows why online creators of information and knowledge products can succeed globally by sharing their knowhow, experience and expertise.

Click here to access the 2018 Workplace Learning Report.

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